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Magazines

Revue Française du Marketing (Octobre 2017)

Bienvenue dans ce troisième numéro de l' année 2016 de la Revue Française duMarketing. Chacun sait que notre discipline se nourrit de champs d' application fortnombreux, à l' image des sujets abordés dans ce numéro de notre...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2017
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Citation

, A. (2017a, October 01). Revue Française du Marketing (Octobre 2017). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2017-


Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
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Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inside-out


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Videos

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950


Research papers

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
November 16, 2016
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Citation

Clode, J. (2016a, November 16). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium


Research papers

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook?In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots InSites Consulting
November 16, 2016
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Citation

Lawrence and Lewis (2016a, November 16). Real to reel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/real-to-reel-8911


Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016
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Citation

Rustogi, K. (2016a, June 15). Welcome to the sensorium of Whatsapp. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/welcome-to-the-sensorium-of-whatsapp


Videos

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots
June 15, 2016
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Citation

Lawrence and Lewis (2016a, June 15). Real to reel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/real-to-reel


Videos

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
June 15, 2016
×

Citation

Clode, J. (2016a, June 15). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium-8696